Why I do it

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Hey, I'm Vessy.  I'm 31. 

I find joy in helping people remember what they love and encourage them to combine it with what they are good at.

It brings satisfaction and meaning to their life and mine.

But it wasn't joy that brought me here. 

A few years ago I was on a well paid job in a prestigious company. 

People were impressed I worked there.

I felt stuck, bored, and unhappy. 

Sure, I also met great people and learned a lot there.

Unfortunately, that didn't feel enough. 

One day I was on the gray office desk typing on the brand new and yet ugly, black keyboard.

I looked through the tiny window, shaped weirdly so it can fit yet another desk in the room.

It was the beginning of summer and the sun was so brightly reflecting in the road pavement. 

I felt like a bird in a cage. 

I was dreaming to dive into the unknown.

To travel to the farthest point on the planet, to figure out how to make a living from scratch, to be in a passionate relationship, to be as feminine or masculine as I felt like. 

Instead, I stayed there. 

A comfortable, but unhappy life. 

And I didn't know how to see or create an alternative for myself. 

Since then.. 

whenever I realize someone is stuck in a life or job they are not happy with, but extremely comfortable in, I feel a tension in my stomach.

I have an urge. I have to talk to them.

I have to ask them the questions they never ask themselves. 

And shout out "Tash it! You deserve better!" 

If you feel like stuck, please don't blame or doubt yourself.

Instead, send me a tweet @vessytash or email me: vesselina (dot) tasheva (at) gmail (dot) com.

And I will send you a few questions. 

How my life changed? 

It happened only recently, but that's a story for another time. 

Today, I'm happy.

And I'm excited to go to work every day and to go home every night. 

That doesn't mean there are no struggles. These are struggles I care about and that makes all of the difference. It feels meaningful and playful, even on a bad day. 

In the last 9 years, I've
- mostly reported to C-level executives, 
- done a mix of strategy, product, operations, and marketing, 
- worked in various industries including Talent Acquisition, Venture Capital, Digital Health, Advertising, and Tech. 
- joined companies of various sizes as employee #1, #8, #14, #25, #500. 

Currently, I'm Chief Marketing Officer of Enhancv and Founder of VessyTash.com. Here you can check out my latest articles, such as the one on how to pick a job you'd enjoy

Why I called it VessyTash.com

My full name is Vesselina Tasheva. My name derives from the Bulgarian word "vessel" which means "happy". 

Funny enough, when I was in my early 20s and actively practicing Buddhism, Lama Ole Nydahl gave me a sanskrit name that translated as "a lake of joy".  

When I travel, I introduce myself as Vessy. That's how friends have always called me. It's a nick name anyone can remember and easily pronounce. Unless, their language is missing the sound "v". Spelling "Vesselina" was so hard for foreigners and was often autocorrected to "vaseline", which wasn't great. 

In 2015 I moved to Dublin. I already had a handful of friends here. I wanted to make it easy for new people to find me online after we have met up, so we can stay in touch. That's when I changed my name on social media to Vessy Tasheva. It was brilliant - they could remember it and I was the only one that showed up in the results when they looked for me. 

At the start of 2018 I decided to pursue my passion to help people pursue what they love and launched this side project. I needed a cheap domain - available and sticky! 

Jokingly, I said to a friend "I could call it "Vessy Tash" but that's super pretentious". She disagreed. Then, I mentioned it to another friend, still doubting if that was a good idea. She said "I love it! It has balls." 

I realized it was playful, short, and bold. Very much like me. That same day I bought VessyTash.com

I hope you enjoy my blog!